Made with __________.

Made is a DIY culture initiative that runs across the shopping malls along Orchard Road. It partners with existing and new brands to bring a curated variety of unique, fresh, and more affordable alternative to town. The objective of Made is to unite the different malls, and provide opportunities for creativity and self expression, by getting consumers involved in their own purchases for lower cost. At the same time, it serves as platform to gather and build a community of interest groups to be engaged with fresh experiences in the various areas such as food, fashion, gadgets, personal care and beauty, gifts, household, and collectibles.

The Made Project consist of a direct mailer invite that can be turned into a gift box, print and digtal advertisements onsite and online, a campaign branding and social media followups with consumers through Instagram.

Team: Francesca Fernandez, Kaelyn Lim, Felicia Agnes