Walls: A Call From Home

Family time is increasingly sparse with the hectic Singaporean lifestyle. Singaporeans today don’t see their family very often especially when parents are overseas for business trips, or when the children have all went abroad to study or pursue their careers.

Families would keep in contact over video calls.

A collaboration with skype to encourage families to come together over Walls ice-cream, even if they are overseas. The ring tone for all the incoming skype calls from family members is a familiar bell from the ice-cream uncle that visits the neighbourhoods of Singapore. When a Walls ice-cream is detected on screen when skyping with family member/s, the family can earn points based on how long they talk and stay connected. Walls points can be collected to redeem rewards such as an ice cream buffet or even a ticket back home to Singapore to spend time with their family.