Singapore Polytechnic Open House 2015

The Singapore Polytechnic (SP) Open House 2015 took a different turn and approach from the year before, we created a campaign that was visually interesting, creative and fun. Using the concept of chalkboards and endless imaginations, we took the facilities and opportunities SP can provide the students to a different level, to make these possibilities endless with SP. The message is this: “SP is your canavs and you can achieve anything you can imagine. The only limit is your imagination and dreams.

Awarded the Asia Pacific Communications Award 2015 (Best Campaign by a Governmental Institution)

Creative Director: Tang Liang Ying | Art Directors: Joy Oh, Aulydia Phoon | Photographer: Toh Xing Jie

The art direction took on a more surreal approach, with student models against a plain chalkboard canvas with illustrations drawn all over them. The typography uses handwritting fonts that are raw and organic reflecting how the students can write and determine what they can and want to achieve with Singapore Polytechnic. S'pore Poly Open House 2015 campaign adopted an integrated communications strategy, marketing the campaign across various mediums – from digital ads and social media, ground outreach, outdoor banners, printed magazines, brochures and merchandises. This wholesome experience puts a seed and gives potential students the courage to dream and take hold of their aspirations with SP. The campaign resulted in a two-fold increase in attendance of over 24,000 visitors, and a 12.3% growth in students who were posted to SP. SP brand gained top of mind recall amongst the youth.