Infuse Tea
Infuse Tea is a cold brew tea brand based in Singapore that brings quality to the table. From using premium single estate tea leaves specially sourced from tea farms all over the world, to perfecting the brew for each type of tea leaves, Infuse Tea’s mission is to give tea lovers easy access to high quality and good tasting tea.
The branding of Infuse Tea reflects the quality that the business champions. The logo aims to visualise how every drop of tea is the perfect concoction, bringing the premium flavours from the single estate tea farms into the brew.
The symbol is a water drop that frames and captures the origin and process behind every brew. This is represented by the terrains and tea leaf, inspired from the form of tea plantations and tea leaf.
The typography is specially refined to reflect the curves of the symbol, apparent in all three elements in the symbol – the terrain, leaf, and water drop.
Brand patterned graphics adapted from the symbol — an imagery of a top view of many cups/bottles of tea infused with premium tea flavours from different places.
The packaging is a clear glass bottle with a sticker that has a window which allows the water drop symbol to be the colour of the actual cold brew tea.
