PIXERF
PIXERF is an online visual marketplace and community platform where individuals and businesses can purchase Asian stock images. Together with the creative team at PIXERF, we refreshed the brand and gave it a facelift.
The new visual identity is unified yet allows for flexibility in communication. The design system also makes it possible to be formal, informal and dynamic.
There is a range of expression – authoritative, lighthearted or playful – all within the design.
The logo features 3 pixels forming the letter “P”.
Each pixel represents the different visual disciplines & pillars of the brand - photography, graphics, and moving images.
The logo adapts itself to different formats; allowing it to appear organic and dynamic - quite appropriate in an industry that is creative, disruptive and innovative.
The new identity utilises the pixels as the key graphic element across all design communications – from print, to digital, social media, and even icon design.
The brand purpose was to empower the creative community and bridge the gap between creators and businesses.
A supportive and passionate creator base was key to growing our marketplace volume and quality, to meet the needs of the businesses and individual consumers. We set out to build a brand who meets our creators where they are.
Creator Initiative 1
Pioneering conversations with PIXERF Talks
PIXERF Talks is a bi-monthly live show where we invite creatives to come on board to share their thoughts, tips, and hot takes on today’s visual culture.
We created a vibrant sub-brand for the talkshow – with loud and bold colours that capture the character of every unique creative and put the spotlight on our guests.
Creator Initiative 2
Staying relevant with a series of curated contents
We developed an initiative that curates interesting content pieces across multiple categories such as Photography, Film, Craft, Space Design, Illustration, Tech and People.
The goal was to appeal to and stay relevant to the interests our creative contributors, to strengthen the brand’s positioning and influence in the creative sphere as the go-to creative platform and marketplace.
These were shared in Facebook, the social media platform where many of our seasoned photographers start conversations in interest groups and share relatable and exciting news.
Creator Initiative 3
Engaging existing communities with curated a beautifully curated alternative marketplace
As part of building the brand presence, one of the focuses was also infiltrating the creative community on Instagram. We curated all the visuals available in our platform library, and displayed them in a beautiful rainbow feed format on Instagram.
We put the spotlight on the photographers, as well as the stories behind each piece of work. Every visual displayed is also available for licensing on the website. Tapping on existing communities, we make this space an alternative marketplace showcase for the brand.
Creator Initiative 4
Maintaining engagement with monthly newsletters
We put the spotlight on our PIXERF Talks guests, Creator of the Month, exciting brand events, and opportunities to participate in PIXERF’s photo challenges or clinch client commissions.
Business Initiative 1
Guest Check Out
Resolving an issue of high abandon cart rates.
Business Initiative 2
Dashboard
A one-stop platform that allows users to manage and track their activity, sales, purchases, jobs and more.
